Sometimes it takes weeks for trending TikTok audio to get on Instagram Reels, forcing Instagram-first brands no other choice but to hop on the video trends late. How to Incorporate Popular Video Audio Across Multiple Platformsĭespite video content becoming the most popular and go-to format for every major platform, TikTok is still where almost all trending audios originate. Our latest video guide shares our #1 best practice for ensuring your business or brand creates and shares the most relatable and relevant video content for all channels. Sometimes not until after the trend fizzles out. However, it's not ideal for brands and businesses when trending TikTok audio doesn't end up on Instagram simultaneously. From memes to dance challenges to educational videos, popular video audio is a goldmine for content inspiration. Most recently, the corn song, and we can't forget Julia Fox's pronunciation of Uncut Gems. We're all guilty of quoting a popular sound or song. TikTok and Instagram Reels audio makes up so much of today's pop culture it's a part of our vernacular.
